Marketing Strategies are ideas you can implement in your business and start making sales
Marketing is basically everything you do in your business to get your prospective customers to buy from you.
We can also say it’s relationship with customers, creating awareness about your products to your existing and prospective customers and these activities you carry out can make them to buy and rebuy from you.
For your business to continue to grow, you have to make sales to generate revenue that will keep the business alive.
For you to keep your business, you need to have a marketing plan for your business.
You might be making sales already and you are thinking you don’t need a marketing plan but I want to let you know that every business needs a marketing plan.
Here in Nigeria, there are big brands that has been in existence for a very long time. Example are Indomie Noodles, Coca-Cola etc.
These big brands have marketing plan that makes them to keep being in business. They keep running marketing ads like billboards, radio jingles, Newspapers advertisements etc.
If these big brands are still doing all these to keep making sales, then why is it that a small business owner will not have a marketing plan?
If you want to keep making sales in your business, you need to have a marketing plan because marketing goes in hand with sales.
These are the 12 Marketing strategies you can try in your business for you to continue to make sales in your business below
1) Offer a free product with a minimum purchase
This is one of the marketing strategies that increase sales in business because human beings love free things.
People always love to hear that something is free, they mostly be interested and they will want to take advantage of it.
So, whatever it is, it can be so small but so far, it’s free.
For instance, you can decide that if a customer buys product(s) of 10k from you, the customer will get free product attached to it.
gift doesn’t need to be something big.
Using this method, prospective customers will definitely buy from you and if they are satisfied with your service and end being a loyal customer.
Try this strategy for your business and see the results.
2) Reach out to old customers
This is another important marketing strategies that increase sales which you need to implement in your business.
As a small business owner, we do always want to have new customers every time.
You already have a customer base, you need to also focus your old customers though there’s nothing wrong trying to look for new customers but pleasing your old customers first, check up on them
The best way to achieve this is to have a customer database, this will enable you to have their information like phone numbers and others.
You can reach out to them during their birthdays, festive periods just as banks always do because they have their customers data with them.
By doing these things your customers will be happy that you remembered them and it will make them want to patronize your business more because you care about them.
3) Consider having a loyalty program
A loyalty program is one of the marketing strategies that increase sales which is basically designed to encourage your existing customers to keep buying from you or want you to render your services for them.
You can do this when a customer has patronized you once or twice, you can put a loyalty program in place and they will definitely want to come back to patronize your business.
The loyalty program can be so simple, for instance if you are into cooking gas sales business, you can design a loyalty card for your customers that once they patronize your business up to 3 times, there will be a specific discount after the third patronage.
This marketing strategy makes customers so happy and motivate them to patronize your business more because of the loyalty program.
Loyalty programs will help in making more sales on your business.
4) Collaborate with other business owners
You can collaborate with products that complement your business.
You are a makeup artist, you can collaborate with a fashion designer and also a photographer, you guys come together to make a session.
Like you do make up for a model, fashion designer makes the dress and photographer do the photo shoot for the model.
What business collaboration does is that, it opens your business or products to the audience of your collaborator.
You can also post pictures of the collaboration on your social media page then your audience seeing the pictures will see and if they love what they’ve seen, they can also reach out to them since you’ve tagged your collaborators with the post.
This is one of the marketing strategies that increase sales which will make you push your products and services to wide range of audience and prospective customers.
5) Do Special Sales on Slow moving days
You must understand your business so well to be able to spot slow moving days.
To have the accurate slow-moving days in your business, you need to keep your business records and you’ve been able to the pattern like at least six months.
Noticing the days that are slow in your business, you can decide to come up with a sale that anybody that patronize you on that particular day will get bonus.
For example, if you are into food business and you decide to be adding soft drinks to your food.
You will be surprised that people patronize your business when something free is being attached to your sales and that day you called slow might turn out to be your fast day.
6) Email Marketing
This is one of the best marketing strategies that increase sales but people are not really accepting it especially in Nigeria because people are not used to reading their mails.
But trust me, some of people do read their mails, and most of these big brands use email marketing as their marketing strategy to their advantage.
Example, if you’ve ever purchased a product on Jumia website, you’ll notice that they will keep sending you emails to view new products, also discount sales like black Friday sales.
So, as a small business owner, you can leverage on email marketing.
You will be able to achieve this in your business if you have your customer’s data.
That’s why it is very important that at the point people are buying from you try as much as possible to get needed data from them.
This will help you to come up with decisions, carry out marketing campaigns, you use tools like mailchip, Aweber, Getresponse e.t.c. and subscribe to their plans to be able to reach out to your customers.
You can use email marketing to let your audience know about what’s happening in your business, aspect you are improving in your business
7) Use different Marketing channels to market your products
Don’t just focus on one marketing platform, leverage on others.
Over time, you will be able to know the best channel that makes sales the most through your business data.
Using Instagram to promote your business already? That’s great!.
Why not use other platforms like Facebook, WhatsApp, even radio jingle depending your type of business.
Then you channel most of your marketing span to the one that make sales the most.
8) Package slow moving Products with high moving products
This is one of the marketing strategies whereby you sell high moving products with low moving products.
For example, you are into sales of wears and you noticed that the sales of a particular brand is moving more than the other brand, just try to sell them together to people and reduce the price.
When people noticed buying the two will save them more money than buying only one, they will be happy to patronize your business.
9) Hold Online contest or Giveaway.
People love free things, if you participate in an online contest or giveaway and direct them to your website, you might retain some of them because they will see and know what your business is all about and want to patronize you.
The giveaway shouldn’t be an expensive thing, for the fact that it is free, people are always drowning to free stuffs.
Using this marketing strategy is a great way of collecting prospective customers data and turn them to customers sooner or later.
10) Gorilla Marketing
This particular marketing strategy might not work for all product type, so it depends on your type of business.
This is a type of marketing strategy that brands go to one particular location and play music with dancers, then share their flyers to people around to make them aware of the products or inform them about promo sales going on.
Marketing strategy like this, are usually done in a very busy area like market areas.
If you decide to use this strategy, you can offer them taste of your products, if they like it, they will buy from you and continue to patronize your business.
11) Have a Video Marketing Strategy
If you would agree with me, video contents are the future of marketing because people are drowning to video contents that’s why you will see reels, short videos etc.
As a business owner start using video content for your business, do product explainer videos.
Also frequently ask questions videos about your business, you will be surprised on how people will patronize your business and services.
Video contents always go viral. In most cases, video contents reach out to people, countries you can never imagine of.
12) YouTube ads
Using YouTube ads as a marketing strategy will go a long way in your business because YouTube is one of the biggest search engines.
People are always on YouTube searching for one thing or the other, so making use of YouTube ads will improve your business.
Aside YouTube ads, you can create a YouTube channel for your business, this is where you talk about your products and services.
This will definitely make people aware of your business and want to patronize you.
You can also to work with YouTubers to talk about your products to their audience and it will reach large audiences.
Final Note.
I’ve successfully shared 12 best marketing strategies that you can start doing henceforth to grow your business.
Try your best to leverage on business data to help you in making insightful decisions about your business.
When you have your business data, you start to make factual decisions in your business specially to know the period you get the most sales. This will make you prepare for that period of time and make advantage of it.
